Beyond Pookalam: How Onam Fuels a Seasonal Boom in South India’s Textile Trade
Every year, when Kerala prepares to welcome King Mahabali, homes bloom with pookalams, kitchens overflow with sadya, and communities come together in celebration. But Onam is not only a harvest festival, it is also an economic event that triggers a sharp surge in textile trade and logistics. The traditional garments tied to the festival – […]
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